Powerful Thinking pre-launched ‘The Show Must Go On’, a vision for a low carbon festival industry, at the UK Festival awards on December 2nd with a ‘teaser’ on all conference seats. The vision will map out how the festival industry can work together to meet the challenges of climate change and increasing fuel costs. In Spring 2014, the initiative will publish a state of the industry report and vision, providing a framework for festivals, suppliers and audiences to work together to achieve a truly sustainable industry. The strategy will encompass; what the science is saying, and how the industry can play a valuable role in the challenges ahead, ways festivals can easily reduce their carbon footprint without compromising costs, a mechanism to allow audiences to voluntarily offset their travel journeys, and a carbon positive investment mechanism to mitigate unavoidable baseline emissions.